HELP for a life without tobacco
We implemented, as a subcontractor, under the lead of the Brussels agency B&S, the European Help campaign nationally in Austria in 2006 till 2008. The work included classic media work with story placements in print, radio and TV, media co-operations and competitions. Furthermore, the organisation of road shows at the Vienna City Marathon, festivals, in public places, in schools, and companies with CO2 tests, public figures also took part. We also had national initiatives such as the "Smoke Free Study" and the European Youth Manifesto with public sessions with the Federal Minister for Education, Arts and Culture Dr. Claudia Schmied, and the Federal Minister of Health Dr. Andrea Kdolsky, that we accompanied.
Client: European Commission