Sports and outdoor PR
The importance of the point of sale
The outdoor-industry is flourishing and has been recording enormous increases for years. Brands that are longing for a piece of this rewarding cake need exact positioning and a high presence in the media in order to establish their position as the number one label in the heads of the customers. Money especially starts rolling in when consumers recognize a brand from the media. It is in glossy magazines such as “Woman”, supplements like “Rondo”, “Schaufenster” and “Freizeit-Kurier” or daily newspapers in the style of “Kronenzeitung”, “Kurier” or “Tiroler Tageszeitung” where it counts to be represented with a strong image in order to discover the own products as casual pieces with the weekend-warriors and in the street scenes.
Affirmed and informed expertise
PR agencies with a focus on “outdoor” like to highlight the sportiness of their team. Backcountry skiing, rock climbing, downhill mountain biking and kayaking are also an essential part of our leisure time, however, an active lifestyle is by far not the sole thing responsible for the success of Outdoor PR. An informed knowledge of the industry and dedication in the contact with stakeholders are of equal importance. That is also what makes Gabriele Strodl-Sollak stand out: her personal network of contacts with journalists helps products and stories about companies and athletes to gain valuable presence in the media. She furthermore conducted the studies “The Austrian Golf Market” (published in 2008) and “The Austrian Sporting Goods Market” (published in 2010) for the Sporting Goods Intelligence publishing house.
Precious insights into the industry and carefully maintained contacts to a variety of journalists are an essential part of our success: Since 2006 we have managed to raise the degree of awareness of the outdoor brands Dynafit, Light and Motion, Mammut, Polychrome, Prijon and Salewa to an above-average level.